Guide to Selling

Selling your home is an important decision for you. My goal is to help you sell your property for the best price and terms, within the time frame that fits your plans, and to make the home selling process as efficient, stress-free and successful as possible.


Agency Relationships

When real estate professionals work with sellers and buyers, "agency" relationships are established. As you start working with a real estate professional, please ask for a clear explanation of the current agency laws in your State, so that you understand these important issues.


There are three kinds of agency relationships:

1. Seller's Agent

A "seller's agent" represents the interests of the seller and has a fiduciary responsibility of reasonable care, loyalty, confidentiality and disclosure to the seller. A seller's real estate professional works to assist the seller in locating a buyer and in negotiating a transaction with terms that meet your needs.

2. Buyer's Agent
.A "buyer's agent" represents the buyer during the home buying process. The buyer's real estate professional has a fiduciary responsibility to represent the buyer's best interests including reasonable care, loyalty and confidentiality.

3. Disclosed dual agent
A "disclosed dual agent" represents the interests of both the seller and the buyer, during the same transaction. A dual agent has responsibilities to both buyer and seller and must act in the best interests of both parties.

Major Steps Involved in Selling Your Home

Step 1. CMA. Comparative Market Analysis
A Comparative Market Analysis is a document created by compiling a list of properties which are comparable to yours in as many was as possible. Size, location, number of bedrooms and baths, style, condition, etc. that have recently sold and/or are currently on the market. The analysis of this date allows us to determine a realistic market price for your home. Properties currently on the market are the houses that your potential buyers will compare to yours. Houses which have recently sold will show you how much money the seller are actually being paid for similar houses. And, importantly, these same comparables are those on which the bank appraiser will base his or her appraisal of value.

Step 2. Preparing Your Home For Sale
Exterior. The first impression a buyer will have of your house is what they see when they drive up the front of the house and the yard. Listed below a few basic suggestions for giving your home an added appeal.

-- Remove toys, newspaper, yard tools and other clutter
-- Lawn needs mowing and edging
-- No garbage laying around--" Clear driveway
-- Peeling paint
-- If you have a pool make sure it is clean and patio area tidy and neat.
-- Clean up after pets

Interior: A small investment in time, money and effort will bring a faster sale and higher:

-- Remove clutter in basement and closets
-- Repair any cracked 
-- Apply fresh paint as needed
-- Clean windows inside and out-
-- Open drapes and shades
-- Do quick vacuuming and dusting
-- Remove pet and smoking odor
-- If you have a dog, it's a good idea to take the dog for a walk or contain him or her securely away 
from the buyers perhaps in the basement or garage or the yard.

Step 3. A Marketing Plan for your property
To successfully promote your property to the market, each home required a custom marketing plan tailored to your property in order to maximize exposure to prospective buyers.. The more exposure you have, the better price you will get, the faster your property will sell. My marketing system 

-- Help you determine a property's potential selling price through CMA
-- Submit for Multiple Listing Service (MLS)
-- Promote your property through effective print media advertising 
-- Advertise your property with my company website and my personal website
-- The Real Estate Book
-- Hold open house
-- Internet
-- Communicate with you on regular basis of feedback from showings

I try to make the most of today's technology in order to provide my clients and customers with superior service. Email, virtual tours, digital camera and Internet exposure are just a few of the tools that help me stay on the cutting edge in today's market. 

Step 4. Negotiating an offer
When our marketing efforts bring an offer, I will:
-- Help review all the offers with you and answer all your questions clarifying the advantages and the disadvantages.
-- Help you determine the best course of action by assisting you in working through the myriad of option and contingencies.
-- Negotiate in your best interest, including the handling of counter offers to reach a final agreement that is favorable to you.

Step 5. Complete the transaction
-- Explain in detail all the steps that will occur for a successful closing
-- Monitor progress of inspections, the buyer's loan and other contingencies in the purchase and sale agreement are satisfied. Resolve questions or problems that might arise to ensure transaction on schedule
-- Work with the buyer's real estate professional, settlement officer, title officer and keep transaction moving forward
-- Arrangement for the closing, time and place
-- Buyer's final walk-through of the property
-- Assist in handling details required for the completion of the transaction

Step 6. Follow up after the sale closes
-- Follow up with you on any remaining details after closing.
-- Provide you with information on relocation assistance or any additional service you may need.